BBS 2006: What's Next in Online Communications

8:00 am --  What's Next in Online Communications

Speakers: Jeremy Pepper, Jeanette Gibson, John Starkweather

notes:

-- what's next in blogging and social media

-- Toyota and other companies launching products in Second Life.
see: http://www.economist.com/business/displaystory.cfm?story_id=7963538

-- culture at Microsoft when it comes to new media; culture of openness began in developer organizations balanced with marketing organization; employees openly bashing the company to a certain degree.

-- two-way dialogue with people; throwing out control out the window.

-- Cisco focus on deploying videos

-- real life (RL) vs. second life (SL); RL is this life; SL (is the online community wherein you can be whoever you are). see: Metaverse: http://en.wikipedia.org/wiki/Metaverse

my take: both are "illusory" when viewed from a Buddhist perspective. but they're both still fun. when used with compassion, SL media can be used to expand consciousness in hyperspeed. more on this later :)

-- videocast on demand
see: http://www.masternewmedia.org/news/2005/02/18/is_videocasting_the_next_big.htm

-- .MOBI see: http://en.wikipedia.org/wiki/.mobi
see also http://www.cisco.com/web/mobile/

-- IPTV (Internet Protocol Television) see http://en.wikipedia.org/wiki/IPTV

-- what's the buzz? how can we measure the buzz?
think differently about metrics when thinking about new media; measure qualitatively; conversations and engagement; who are the influencers we want to reach; are they having conversation about our business;

-- even executives are getting their daily news online rather than traditional newspapers

-- use the major search engines MSN, Google, Yahoo, see what comes up on page one about your product

-- 93% of U.S. adults purchased their electronics online

-- can we do predictive analysis to see where information flows; you have to maintain dialogue with the community otherwise you'll blow it.

-- how do we incorporate blog into the old media and vice versa

-- corporate marketing brochures should have the tone and geniune-ness of blogs.

-- companies should embrace openness and transparency


blog sites of interest:

News @ Cisco
http://newsroom.cisco.com/

POP! PR Jots
http://pop-pr.blogspot.com/

see more notes from BBS posted by Teresa Valdez Klein.