BBS 2006: Microsoft and Social Media

4:30 pm --  Microsoft and Social Media: Lessons Learned from MSDN Community Blogs and Channel 9

Speakers: Betsy Aoki, Korby Parnell, Jeff Sandquist

notes:

-- how did it (online community) help microsoft? 

-- work with customers to sort out and fix bugs

-- focus a subset of a community as a trusted source
see Microsoft MVP (aka the infuencer program) - http://mvp.support.microsoft.com/

-- have a robust documentation

-- what are the metrics in determining the health of the community?
e.g. page views on blogs and how that runs on your product cycle; search trends at Google http://www.google.com/trends ; technorati search;

-- see also BuzzMetrics: http://www.nielsenbuzzmetrics.com/

-- videocasting and screencasting

-- see also see http://onten.net/

-- leverage the community to see how things bubble up.

-- community manager? program management organization is where should it be. bypass marketing.


blog sites of interest:

Channel 9
http://channel9.msdn.com/

Sharepoint Blog
http://blogs.msdn.com/sharepoint/

Scooblog
http://blogs.msdn.com/jledgard/

Live QnA
http://liveqna.spaces.live.com/

Microsoft 10
http://onten.net/